If you’re building something great, prepare to be copied that’s the blunt but honest advice from Aravind Srinivas, co-founder and CEO of Perplexity AI.
In a series of recent interviews, Srinivas urged young founders and student entrepreneurs to accept fear as part of the journey, especially the fear of being replicated by tech giants. If your idea works, Big Tech will absolutely try to copy it. You have to live with that fear and build anyway,” he said.
Srinivas, whose AI-powered search engine is emerging as a serious challenger to Google, believes speed, execution, and deep user obsession are the only real defenses. He encouraged builders to focus less on fundraising or media buzz, and more on shipping real products fast.
He also emphasized the emotional side of the startup grind. Fear of failure, fear of competition, and fear of irrelevance are all real. But those who channel it into action tend to outlast the noise. His core message? You can’t stop someone bigger from copying your idea but you can beat them by executing better.
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